Jeff Gomez, CEO of Starlight Runner Entertainment, is a leading expert at developing entertainment properties and premium brands into highly successful transmedia franchises.

As a creative consultant to Fortune 500 companies, he contributes strategic planning and production for the cross-platform implementation of content.

Jeff also extends niche properties such as toys, animation or videogame titles across multiple touchpoints, evolving them into high quality persistent narratives, which generate multiple revenue streams.

Jeff conceived, co-wrote and produced one of the most successful transmedia storylines of the decade with Mattels Hot Wheels comic books, videogames, web content and animated series. He has gone on to work with such franchises as Pirates of the Caribbean, Fairies, Prince of Persia and Tron for The Walt Disney Company, James Camerons Avatar for 20th Century Fox, Halo for Microsoft, Happiness Factory for The Coca-Cola Company, and most recently Transformers for Hasbro.

Jeff is a board member of the Producers Guild of America East, and sits on the advisory board of the PGA New Media Council.