Ron Frankel, President and Founder of the premiere previsualization company Proof, has been a pioneer in the integration and development of previs into the film production process.

He was the first to introduce Directors such as Steven Spielberg, David Fincher and Darren Aronofsky to the use of previsualization as a combined technical and creative film-making tool. Ron is a driving force behind integrating previs throughout the various film production departments, moving previs beyond its roots in visual effects to serve Directors, Cinematographers, Production Designers and VFX Supervisors. Recent collaborators include Zack Snyder, Alex McDowell, Marc Forster and Tarsem Singh.

Through this integration, Ron continues to develop bleeding-edge previsualization processes in other visual platforms such as video game development, commercial production and experience design planning. He has provided previs solutions to create immersive environments for the Museum of Modern Art, New York (in collaboration with Imaginary Forces, Greg Lynn and Alex McDowell) and provided motion capture planning for video games such as Mortal Kombat vs. DC Universe and Blitz (in collaboration with Midway Games, Chicago).

Ron has a Bachelor’s degree in Philosophy and a Masters of Architecture from MIT. He is the Co-Chair of the ASC/ADG/VES Previsualization Committee and is a founding member of 5D. His work has been published in Cinefex, VFX World, American Cinematographer and the New York Times. In addition to his work at Proof, Ron has taught classes in animation and previsualization at SCI-Arc and Otis College of Art and Design.