Outside of Hollywood, other industries have realized significant efficiencies, economies and quality improvements by digitizing business processes. Today, numerous industries feature industry-specific clouds -- not just for storage but offering industry-specific functionality.
Hollywood has invested heavily in on-screen technology, but minimally in improving industry processes. Production is one of these processes and it needs to be digitized. Data and efficiency not only are critical in the production process, they also breed creativity. Spoiler: You can make better movies by making movies better.