The digital age’s multitude of channels and platforms has been a boon for talented storytellers from outside of the usual ranks of producers and writers.  Creative voices with strong roots in front of the camera—from actors to athletes—have forced themselves into the cultural conversation, and the audience is starting to listen. 

How can outsiders or those with unconventional stories generate allies for their projects?  And in managing the industry’s perceived demands, what is worth compromising on, and what is non-negotiable?