The Future of Producing

Producing can be an unpredictable job. Even producers who have built their careers developing and distributing stories can be vulnerable to shifts in the media landscape, especially when new platforms threaten to make traditional business models obsolete. In this session, a collection of producers, executives, and professionals on the front lines of content creation discuss the years ahead, and the ways in which they’ve adapted their creative and commercial strategies to account for the changes to come.

Panelists

Tom LeonardisPresident, Whoop, Inc., Executive Producer/Head of Development One Hoe Productions   
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Tom Leonardis

President, Whoop, Inc., Executive Producer/Head of Development One Hoe Productions   
Lori McCrearyMadam Secretary, The Story of God with Morgan Freeman, Invictus; President, Producers Guild of America
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Lori McCreary

Madam Secretary, The Story of God with Morgan Freeman, Invictus; President, Producers Guild of America

Moderator

Gary LucchesiAmerican Pastoral, Lincoln Lawyer, Million Dollar Baby; President, Producers Guild of America
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Gary Lucchesi

American Pastoral, The Lincoln Lawyer, Million Dollar Baby; President, Producers Guild of America