Susie Lyons is Vice President of Lifetime Marketing Strategy for A+E Networks, responsible for innovating marketing for linear and editorial campaigns across all platforms. Prior to joining A+E, Susie spent fifteen years as a leading brand strategist, spearheading some of the industry’s most iconic and award-winning campaigns for brands like Target, Volkswagon, Bacardi and Expedia. Susie is a leading voice in marketing for women in particular.
Smart producers know that marketing and advertising are integral to the success or failure of any project. Producers owe it to themselves and their partners to stay up-to-speed on the latest and most efficient social media marketing strategies, trends and tactics, especially since traditional marketing avenues of TV/radio spots and billboards aren’t nearly as effective as they once were. Madison Avenue remains ground zero for marketing innovation, so come hear how some of New York’s brightest minds working in advertising, marketing and distribution think we can help our messaging break through.
Produced By: New York is committed to incorporating environmentally sustainable practices in line with the Producers Guild's Green Initiatives. Find out more at www.greenproductionguide.com