Promote/Entertain/Engage: Reaching Your Audience in Today’s Entertainment Landscape

Smart producers know that marketing and advertising are integral to the success or failure of any project. Producers owe it to themselves and their partners to stay up-to-speed on the latest and most efficient social media marketing strategies, trends and tactics, especially since traditional marketing avenues of TV/radio spots and billboards aren’t nearly as effective as they once were.  Madison Avenue remains ground zero for marketing innovation, so come hear how some of New York’s brightest minds working in advertising, marketing and distribution think we can help our messaging break through.

Speakers

Additional speakers to be announced.

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Christine Birch

President, Domestic Marketing at Sony Pictures Entertainment, Spiderman: Homecoming, Roman J. Israel Esq.

Moderator