percelay_james_2017James Percelay

James Percelay is president and co-founder of one of the world’s leading viral marketing agencies, Thinkmodo. James is an innovator in leveraging branded digital content to generate free TV and online media earning Thinkmodo a client list among virtually every major Hollywood studio. Thinkmodo’s recent viral video for Paramount’s RINGS became the largest viewed video in Facebook history. (

In addition to millions of online views, and millions of dollars in earned TV media coverage, Thinkmodo’s campaigns have garnered multiple awards including the Clio, Webby, Shorty, and Key Art. The six-year old agency was selected by Advertising Age as one of the “Top Fifty” creative agencies of 2013, featured in Inc. Magazine’s “Top 25 Most Audacious Companies Changing The World” in 2014, and chosen for Adweek’s “Creative 100” in 2015.

James Percelay is a regular on the Today Show, and his company has been featured in hundreds of profiles including The New York Times, Forbes, Business Week, Harvard Business Review, Fast Company, CNN, CNBC, WSJ Live, BBC, NPR and Entertainment Tonight. James is a former line producer of the commercial parodies on Saturday Night Live and a TV development executive at Hearst Entertainment. James created a media sensation with his production company, 2 Bros. & A White Guy, through which he co-authored the five-part best-selling African American humor book series, “SNAPS.” The property has been featured in People, New York Times, and on hundreds of TV and radio shows, James & company leveraged the book into an HBO series, MTV series, an CD for Atlantic Records, a clothing line at JC Penny, a script deal, and DVD for Hearst New Media. James created and executive produced two seasons of the web series High Drama for Warner Bros. Television. He is a member of the WGA, PGA, and IADAS.




Promote/Entertain/Engage: Reaching Your Audience in Today’s Entertainment Landscape

Smart producers know that marketing and advertising are integral to the success or failure of any project. Producers owe it to themselves and their partners to stay up-to-speed on the latest and most efficient social media marketing strategies, trends and tactics, especially since traditional marketing avenues of TV/radio spots and billboards aren’t nearly as effective as they once were. Madison Avenue remains ground zero for marketing innovation, so come hear how some of New York’s brightest minds working in advertising, marketing and distribution think we can help our messaging break through.