Ian Roth

A native San Franciscan, Ian Roth got his foot in the door more than 20 years ago as a broken-legged intern for Robert Altman. After spending several years working in the New York independent film world for luminaries like Jonathan Demme’s Clinica Estetico, he switched gears and dove into advertising, working on some of the world’s biggest brands from alcohol to toilet paper. After questioning his life decisions, Roth returned to his film roots and earned an MFA in directing from UCLA, where his short films as producer or director won multiple awards and have been screened at festivals across the country. More recently, he has focused on new forms of unscripted and documentary storytelling – no matter how serious the premise or ridiculous the construct, he focuses on finding the human story in all projects. As a Developer for Zodiak Media’s International Creativity and Innovation Unit, he created a range of global formats from a Japanese game show to social experiments for television. Over the last several years at YouTube, Ian has overseen the development and launch of some of the platform’s most successful unscripted movies and shows including feature documentaries such asBarbara Kopple’s This is Everything: Gigi Gorgeous, Demi Lovato: Simply Complicated, and several series, including Mind Field, Joey Graceffa’s Escape the Night, and Lace Up: The Ultimate Sneaker Challenge.

Session

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Content is King: Meet The Buyers

Television and digital content buyers continue to search high and low for their next hit. This session features a selection of East Coast network buyers who have agreed to share their acquisition priorities with Produced By: New York. What are the specific types of programs each outlet is currently looking for? What types of deals can producers expect? What sort of formats, content, and talent are these buyers seeking to embrace and what’s the best way to approach them? Most essential of all, how does a producer secure that elusive green light?