The Truth Sells: Distributing Your Documentary and Building Your Audience
The growth of streaming video services and the entry of new players into distribution means that there are now more potential viewing platforms for documentaries than ever before. On top of that, networks are commissioning and licensing more documentaries than in years past. That said, the marketplace remains fiercely competitive, and an instinct for developing projects with strong sale potential remains an essential mandate for successful doc producers. This session brings together top distributors, filmmakers and sales agents for a candid and revealing discussion about marketplace expectations and realities in the doc world. What subject matter or narrative approaches are resonating with buyers and viewers today? And how can producers contribute to audience-building efforts, delivering desirable audiences and/or influencers to their buyers?